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Eat 5 a day and be active

Press Release
Center for Diabetes is participating in TAKE ACTION!
Take action is a ten week worksite health program that uses behavior change theory, skill development, peer support, goal setting and team building. Take Action! gives workers credits for doing self-monitored physical activities, and asks that participants add a couple of minutes of physical activity everyday until they reach a total of atleast 30 minutes, After 10 weeks those minutes add up to a noticeable lifestyle change.
TAKE ACTION! is a public service of the California Health Promotion Collaborative.
www.ca-takeaction.com
www .dole5aday.com
www.ca5aday.com

In 1988, the National Cancer Institute (NCI) awarded a grant to the California Department of Health Services (CDHS) to develop a program that educates consumers about the importance of eating 5 or more servings of fruits and vegetables every day. As a result of this program, health officials and members of the fruit and vegetable industry decided to make 5 A Day a national program. The National 5 A Day Program was developed in 1991 as a partnership between NCI and the Produce for Better Health Foundation. Since 1991, NCI has licensed 60 state and territorial health agencies, the District of Columbia, Indian Health Services, and the military services to launch independent 5 A Day programs and coordinate activities at the state level through partnerships with health organizations, communities, government agencies, the fruit and vegetable industry and others.

The Campaign is a statewide initiative led by CDHS and administered by the Public Health Institute in cooperation with the National 5 A Day Program of NCI. Its purpose is to encourage Californians to consume 5 or more servings of fruits and vegetables every day and be physically active at least 30 minutes a day for adults and 60 minutes a day for children. The 5 A Day and physical activity behavioral objectives are designed to reduce the risk of diet-related chronic diseases, especially cancer, heart disease, and obesity. The targeted programs that operate within the Campaign include the Children's 5 a Day-Power Play! Campaign, Latino 5 a Day Campaign, Pre-K 5 a Day Plus Active Play! Campaign, 5 a Day Retail Program and 5 a Day Worksite Program.

Mission Statement

To conduct a statewide public health campaign that increases the consumption of fruits and vegetables to a minimum of 5 servings a day, as part of a healthy lifestyle, in an effort to reduce the risk of chronic disease among Californians.

Target Audience(s)

• Children, aged 9-11 years
• Latino adults, aged 18-54 years
• Preschool children, aged 3-5 years, and their parents and caregivers
• Low-income Californians
• Campaign Activities

  Campaign Activities

• Develop, implement, evaluate, and sustain the targeted 5 a Day Campaigns listed above;
• Provide educational materials and promotional items to community agencies and program partners;
• Develop and release television, radio, and outdoor advertisements;
• Perform consumer research studies; and
• Work with communities to change environments and policies so that 5 A Day is the easy and socially acceptable choice.

Funding

The California 5 a Day-for Better Health! Campaign is funded by the United States Department of Agriculture's Food Stamp Program, The California Endowment, the Preventive Health and Human Services Block Grant of the Centers for Disease Control and Prevention, and the Governor's Buy California Initiative.

Contact

For materials please call 888-EAT-FIVE (888-328-3483).

For more information email 5 a Day.

Susan B. Foerster, MPH, RD
Desiree Backman, DrPH, MS, RD
5 A Day State Coordinator CA 5 a Day Campaign Manager

Department of Health Services
Cancer Prevention and Nutrition Section
1616 Capitol Avenue,
Suite 74.516
Sacramento, CA 95814

P.O. Box 942732, MS 7204
Sacramento, CA 94234-7320
TEL: (916) 449-5400
FAX: (916) 449-5414

Diabetes Alert!

Who is most likely to get diabetes?

People who are overweight
People with a family history of diabetes
People who are 40 & older
Black, Hispanic & Native American ethnic groups
Women with a history of gestational diabetes
Women with excess facial hair/polycystic ovary syndrome

The warning signs of Diabetes

Insulin-Dependent (symptoms usually develop rapidly)

Frequent urination
Excessive thirst
Extreme hunger
Sudden weight loss
Weakness and fatigue
Irritability
Nausea and vomiting

Non-Insulin Dependent (symptoms usually develop gradually)

Any of the insulin-dependent symptoms
Blurred vision or any change in sight
Tingling or numbness in legs, feet or fingers
Slow healing of cuts (especially on feet)
Frequent skin infections or itchy skin
Drowsiness

Call us for information about your FREE DIABETES SCREENING at 805-482-5550

Cardiology

• Obesity, Diabetes, Lipid, and Heart